Case Studies

Art Meets Aroma: ColorWin x POP MART’s Sensory Packaging Revolution

Packaging as Art Canvas

Technical Mastery

ChallengeColorWin’s Innovation
Scent PreservationNASA-inspired oxygen barrier film (0.001g/day loss)
Anti-CounterfeitingThermochromic ink changes color when touched
Collector-Grade ProtectionShock-absorbent PET foam molded to figurine contours

“This isn’t packaging – it’s a kinetic art piece that releases dreams.”
— Kenny Wong, Creator of Molly (KENNYSWORK)

Market Impact & Analytics

Consumer Response

  • 98% kept packaging as display art (vs. industry avg 23%)
  • #UnboxingPOPMARI videos generated 17M+ TikTok views

Sustainability Integration

  • Plant-based holographic film (DEHP-free)
  • Figurine foam made from recycled sneaker soles

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