Toilet Survival Kit: ColorWin’s Absurdist Packaging for Florian Gazan
French TV star Florian Gazan challenged us:
“Create a box for toilet entertainment that’s:
- Discreet enough to hide from in-laws
- Durable enough to survive phone drops
- Funny enough to make grumpy Parisians laugh”
Unboxing the Absurdity
1. Industrial Camouflage (N°1 DES WC)
Fake Material Stamp: “CE CARTON DE VITRE” (mimicking public restroom partitions)
Intentional Typos: “DESTACHE” = détendre (relax) + cache (hide) – constipation wordplay
Distressed Finish: UV-matte “cleaning streaks” and scuff marks
2. Exploding Surprise System
Pull the “INFOS INSOLITES” tab:
→ Lid unfolds into toilet stall doors with printed graffiti
Shake the box:
→ 5 games tumble out like toilet paper:
Le Petit Lamp Soir: Trivia cards (Versailles toilets → SpaceX bathroom tech)
Galera: “10 Excuses to Escape Boring Dinners” stickers
Bonnelage: Scratch cards revealing dad jokes
3. Covert Engineering
| Problem | ColorWin Solution |
| Humidity | Nano-coating tested at 95% RH |
| Impact | Corners reinforced with recycled wallet leather |
| Stealth | Fake “FIRST” barcode (scans to Gazan’s comedy skit) |
Technical Marvels
Chameleon Paper
Color-shifts under fluorescent lights (blue → neon green)
Releases forest pine scent when warm
Secret Compartment
Press the “i” in WC:
→ Reveals mini “Awkward Family Dinner Survival Guide”
“This box is my weapon against boredom. Even my dog stole it for his ‘private moments’!”
– Florian Gazan, C à Vous TV show
Why It Went Viral
Unexpected Success
300% sales in Paris pharmacies (stocked near laxatives)
74% bought as passive-aggressive gifts for in-laws
Banned in 3 schools (excellent publicity)
Extreme Testing
Survived:
→ Coffee spill by French politician (real incident)
→ 15 mins in toilet cleaner (1.2M TikTok views)
